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The Grand Bazaar of Tehran
The House & The Story

Nine Generations

Neuchâtel — Persia — Europe — London

What began in a Swiss workshop took root in the Persian court, drew on the craft of Italy, and settled under the British hallmark. That inheritance lives in the creations — chosen with judgement, made by hand, and kept long after the occasion that called for it.

Three Centuries

The line, across time

1702

The Swiss workshop

The story begins in the watchmakers' workshops of Neuchâtel, Switzerland — the cradle of one of the world's most enduring crafts, and the foundation of the family's command of precision.

1821

To the Persian court

An invitation from the king brought the family's Swiss precision into conversation with Persian artistry. A marriage into the royal line followed, and from it a new name was born — Mozafarian, meaning victorious.

1850s

Jeweller to the Shah

At the heart of the Grand Bazaar of Tehran, Mozafarian served as personal watchmaker and jeweller to the Shah of Persia — across both the Qajar and the Pahlavi dynasties.

1971

The Royal Set

Created for the 2,500-year celebration of the Persian Empire, the Royal Set comprises thousands of precious gemstones — first presented before sixty heads of state.

1970s

Europe & London

Abbas Mozafarian established the family's first European base in Italy, followed by London and Dubai — his first showroom on Old Bond Street. The name became known across Europe.

Today

The House of Mozafarian

That line runs to the present day as the House of Mozafarian — continuing a tradition that spans nine generations, while ensuring it remains relevant to the generations to come.

Abbas Mozafarian, Chairman
Abbas Mozafarian · Chairman

Six decades, one devotion

For more than six decades, Abbas Mozafarian has devoted his life to the craft of jewellery. Trained in Tehran and later rebuilding the House in London, he continues a family tradition that spans nine generations.

The family's association with royal and distinguished patrons stretches back generations — from serving the royal houses of Persia to commissions presented before heads of state and international dignitaries.

A jewel is closely linked to the heart, and the creation of jewellery is an intensely emotional affair. It is a passion that grows within you, and once you experience its magic, it holds your heart captive. — Abbas Mozafarian
A House to the Eminent

Generations of distinguished patrons

The Mozafarian family is known for serving successive generations through life's most important occasions — from the royal houses of Persia to families who return, generation after generation.